So, you’ve been blogging for a while now and you still can’t seem to pick up some readers.
Or perhaps you’ve just started? And you’re sitting on the edge of your seat waiting for an eager readership to come rolling in – the readership that’ll share your content and praise you for your carpal-tunnel inducing work.
But. There’s nothing.
All you can see on your computer screen is a few measly digits, and perhaps even a bold 0.
The numbers mock you, taunt you, and make your gut wrench in knots.
No one is tweeting your content to their followers, or hitting the share button to let their friends know about you. No one is even leaving a comment!
Perhaps your content just isn’t good enough? Or maybe the problem is something else entirely.
Whatever the problem is, whether you are writing solid material or not, you need a system that lets people know about your blog.
You need something, ANYTHING, that sends a little hello out into the ‘blogosphere’ so that people can find you. Actually, you need a way to get directly to the people who are going to care about your content and SHARE it.
Because, if you don’t? Your blog is going to fail. It will, like all the other unsuccessful blogs on the internet, rot away in the depths of invisibility and zero-traction.
No one is going to give two hoots about what you have to say, and no one is going to dare to click on your content.
How do I fix this and save my blog, you ask? Well it’s rather simple!
Here are some helpful tips to get your blogging journey on the road.
With a little bit of time and effort, these tips will garner you a hefty following. A following, that’ll be dying to read and share your content.
1. SOCIAL MEDIA
Social media. It’s absolutely crucial in terms of building blog readership, and it’s a tool utilised by nearly every content marketer on the planet.
You need to take advantage of this hot commodity, and establish it as a pivotal feature in your blog-domination plan.
Firs things first.
You need to start up some social media accounts connected specifically to your blog (Same title, and same theme as your blog). By doing this, you are putting your blogging image out there, and you’ll attract a wide range of people interested in your content who haven’t heard of you.
Once you’ve set up these accounts – adding a presentable profile picture, and a bio that specifies who you are and what you have to offer. You need to get a few followers to legitimize your account. The best way to do this is to buy some.
You can find a wide range of sellers on Fiverr who’ll provide you with a sizable amount of followers for an affordable price. Or, you can look into cheap alternatives like Mobile following applications – which allows you to follow, retweet, and like for coins – these coins will enable you to buy followers. Or perhaps even following directories could offer you what you need. Simply add your account to the directory, and watch the followers roll in (although this is a substantially slower process than buying followers).
Once you’ve built up your social media and you have a good follower to following ratio. You need to look for accounts that are similar to you own.
When you find these accounts, start following their followers. The best way to do this is to look at their tweets/statuses, and to follow the people who are retweeting and resharing their content. These people aren’t just liking the user’s stuff, they are spreading it throughout the internet and letting more people know about what that user has to say. YOU need this.
Once you have a targeted following, post your updates to social media. You should see a spike in your readership, and you should also get shares outside of your blog through your social media accounts.
2. COMMENT, COMMENT, AND COMMENT!
Start looking into other blogs which post content about the topic you’re into. What you want to do, is begin the process of interacting with their updates, and posts, and making sure to comment praises as well as some advice if you have any.
Getting your name out into the blogging-sphere is crucial for garnering acclaim and drawing in a readership. Commenting on the posts of both renowned bloggers and newbie bloggers is a key way to getting noticed, and having people recognise your name as well as trusting you.
As you comment hopefully thought-provoking material to these blogs, you should make sure to leave a hyperlink to YOUR blog beneath what you’ve written. It should look something like this:
“Hi ‘so-and-so’, I loved this post! I thought your take on cat-grooming was great, and very well researched. I can’t wait to read more about what you have to say, and hopefully learn a thing or two as I read more of your posts. I’d suggest however, you talk more about technique. I don’t want to end up hurting my poor little kitten by doing the wrong thing 🙂 Regards WritersNBloggers – https://writersnbloggers.wordpress.com”
Make sure not to just interact with the author of the posts you are commenting on either! Try to interact with other commenters, and get a conversation going. Building up rapport and showing everybody you are willing to put yourself out there will lead to a lot of interest in your blog.
Again, look into sites that are similar to yours, and then check out whether they’re open for guest posts.
Posting content on another blog does seem a tad counterintuitive, but in actuality it’s an amazing tool for gaining targeted readers who are crazy about what you have to say.
All you have to do, is pitch an idea for an article to the blog in question. And if you get the go-ahead, write it out and submit it with a tonne of links directing back to your blog. Now, don’t go overboard with these links! Make sure to spread them out, and place them in appropriate places for the reader to access. Your links need to make sense, and add value to the post.
And not only can hyperlinks gain you traffic/readers when posting on someone else’s blog, usually when guest-posting you’ll be able to leave a signature. This signature can be used to provide a little info about yourself and what you have to offer, as well as helping to lead people to your website.
Just add a link that leads back to your blog, and you’re good to go!
Also one more thing, DO NOT forget to reply to comments on the guest-post. People will want to get to know you, and they’ll also want to know if you’re serious about what you have to say. Show people that you are invested in this, and that you give a damn, and the readers will start to come swooping in hungry for more of your quality content.
4. EMAIL COLLECTION
Now the last thing you need to do. Is look into an email collection service.
The service that I use is MailChimp.com. They offer a great service, which you can use for free until you reach 1000 subscribers.
Collecting the emails of your readers is paramount to keeping them. Because without their emails, you can’t update them directly on posts. And, you can’t add personal touches that makes them feel cared for and thought of.
An email is far more personal than a simple tweet or Facebook update. It’s direct, it’s intimate, and it builds trust.
Don’t skimp on this one, because all the big bloggers swear by email collection. It’s a nice cushion to fall back on, and it gives security to your readers – assuring them that they’ll never miss a post.
5. Ahh the last step.. Relax!
The more you worry about getting these readers, the less likely you’ll ever end up getting them.
Why, You may ask?
Well because it’s very easy for people to tell when someone is desperate. Especially a newbie blogger!
Blog readers are hardened, and they know what’s up. So don’t expect them to be unable to smell the sweat on your brow and notice your fidgeting little digits.
If you try to force your blog posts down their throats, they will not be happy, and they might just throw you away into the trashcan of ‘bloggers to be avoided’.
Calm down, have a nice cool drink, and lean back into your desk chair or even sneak under the sheets for a nap.
Just focus on taking baby steps, and slowly progressing forward into your blogging career. After all, the old adage slow and steady wins the race exists for a reason!
Also one last thing.. Listen to what your readers have to say, and post on their behalf. Because for you to get an audience absolutely crazy about your content, you need to show em’ that you’re crazy about them too.